, the black man, in advance of the debate. >> yeah, absolutely, shock, horror, barack obama is a black man. michael, i've read your outstanding piece in which you talk about the fact that the process of fact-checking by voters has actually declined. it's almost a suggestion we've had so many lies through this campaign, and i can think of at least 60 delivered by the romney/ryan camp, that people are just not responding to it anymore. >> you know, the irony is the press is actually much better at calling out these deceptions but the public has not yet shown they are willing to move on these deceptions. they don't -- they for give their own guy for deceiving and they love blaming the other guy for deceiving. there hasn't been any punishment. if you're a political consultant or political professional, you know other than sending eames to fact-checking sites or writing an open letter, you don't have to worry too much if your ad contains something, which several of these ads have. you've discussed a number on your show that aren't factually accurate. >> john, isn't the temptation for the pr